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Title: Traditional Continuousness and Market Services: A Mixed-Method Field Study of Khadi Weaving Communities in Cumilla, Bangladesh

Abstract: A mixed-methods field study in Cumilla District, Bangladesh, from October 2025 to February 2026 studies Khadi manufacture and community well-being. It also illustrates global market entry issues. Primary data came from 360 semi-structured artisan interviews, 8 64-person focus groups, 300 household surveys from five upazillas, and 120 hours of participant observation. This study analyzed qualitative data (1,847 coded references, 24 nodes/6 themes) using NVivo 14 and evaluated quantitative dichotomous outcomes (well-being, market access, and GI awareness) using Fisher's Exact Test, One-Proportion Z-Test, Point-Biserial Correlation, McNemar's Test, and Cohen's Kappa (?=0.87).Major findings indicate that 71.4% of craftsmen experience emotional fulfillment in Khadi production, with present artists reporting superior well-being than former craftspeople (WHO-5 mean: 68.3 vs. 52.1; OR=4.82, p<0.001). GI certification increased average monthly wages 28.4% (BDT 8,450–10,850), however 62% are below the national living wage. Young people's engagement decreased from 42% (2010) to 18% (p<0.001) due to limited opportunities and a dismal income outlook (67%). Only 12% of people have access to global markets, and digital literacy highly corresponds with export activity (r_pb=0.42, p<0.001). These findings help the Craft-Centered Marketing Methodology (CCMM) balance market integration and cultural continuity utilizing the "Story-Value-Connection" (SVC) framework for sustainable Khadi growth.

By S.K.S. Yadav, Muhammad Mahboob Ali, Kiran
In Volume: 15,Issue: 1
Title: Financial Performance Evaluation of NSE AND BSE: A Comparative Assessment of Revenue Structure, Operating Efficiency, and Profitability (2020–2025)

Abstract: Stock exchanges play a crucial role in today’s financial systems by providing platforms for raising capital, enhancing market liquidity, and fostering economic growth. The National Stock Exchange of India Limited (NSE) and BSE Limited (BSE) in India have witnessed a sea change in the last decade due to technological advancements, regulatory reforms and increasing retail participation. They are regulated in the same way but differ in their revenue models, operating efficiencies and profitability. The present study has made a comparative analysis of the financial performance of NSE & BSE for the period 2020-2025 with the help of secondary data collected from the annual reports & financial statements. Various approaches such as trend analysis and comparative ratio analysis are studied for key performance indicators such as revenue growth, operating margin, and return on equity. Initial results show NSE is operationally more efficient and profitable mainly due to its dominance in the equity derivatives and technology-based product market. By contrast, BSE has focused on innovations in SME listings and mutual fund platforms, but its scale is small. This research adds to the literature on financial market infrastructure by providing insight to regulators, investors and researchers.

By Shamshad Khan, Arvind Kumar Yadav
In Volume: 15,Issue: 1
Title: The Theory and Practice of Conceptual Aspect of Democracy - A Critical Review

Abstract: Democracy is a way of life. It provides “Possibility of concurrence in action without the preliminary necessity of shared religion, moral conviction or political program. The democratic temper may lead to readiness to accept an other’s truth to be as good as his own, and therefore to enter into community, so far as it is possible to secure a reconciliation. ‘Democracy is traditional to level for the so called fundamental issues, which in any view, remain fundamental even if a number of schools apparently consider them obsolete’. The expressions ‘democracy’ and ‘democratic’ have been used in varying senses in different countries and in many places have been subjected to denote the state of affairs which is in complete negation of the meaning in which they are understood. The three spheres of Democracy are Political, economic and social. Political democracy means the Government by the people, economic democracy connotes the control of the means of production and social democracy means the abolition of social Privileges.

By Surendra Nath Yadav
In Volume: 15,Issue: 1
Title: Financial Performance Evaluation of NSE AND BSE: A Comparative Assessment of Revenue Structure, Operating Efficiency, and Profitability (2020–2025)

Abstract: Stock exchanges play a crucial role in today’s financial systems by providing platforms for raising capital, enhancing market liquidity, and fostering economic growth. The National Stock Exchange of India Limited (NSE) and BSE Limited (BSE) in India have witnessed a sea change in the last decade due to technological advancements, regulatory reforms and increasing retail participation. They are regulated in the same way but differ in their revenue models, operating efficiencies and profitability. The present study has made a comparative analysis of the financial performance of NSE & BSE for the period 2020-2025 with the help of secondary data collected from the annual reports & financial statements. Various approaches such as trend analysis and comparative ratio analysis are studied for key performance indicators such as revenue growth, operating margin, and return on equity. Initial results show NSE is operationally more efficient and profitable mainly due to its dominance in the equity derivatives and technology-based product market. By contrast, BSE has focused on innovations in SME listings and mutual fund platforms, but its scale is small. This research adds to the literature on financial market infrastructure by providing insight to regulators, investors and researchers.

By Shamshad Khan, Arvind Kumar Yadav
In Volume: 15,Issue: 1
Title: Digital Payments and Fraud in India: A Systematic Review of UPI's Growth and Machine Learning-Based Detection Frameworks

Abstract: India's Unified Payment Interface (UPI) can be stated as the most revolutionary payment system of the twenty-first century. It processed over 21 billion transactions worth ?27.97 lakh crore in December 2025 alone. These figures dictate both its remarkable reach and the security challenges it presents. Since its launch in April 2016 by the National Payments Corporation of India (NPCI), UPI has outpaced traditional digital payment systems, and now over 85% of digital transactions in India are done using UPI. Though the growth is remarkable, it allows new kinds of frauds and scams to arise. Studies show that digital fraud has surged by 346% during COVID-19. This paper examines the empirical and review studies from 2017 to 2026 related to the intersection of UPI’s exponential growth and evolving landscape of digital payment frauds in India. The study critically evaluates the most dominant types of fraud typologies, like phishing, QR code manipulation, KYC impersonation, and social engineering scams, along with the methods used for the prevention of such types of fraud, like machine learning and deep learning architectures. The review finds that machine learning and deep learning architectures achieved over 99% accuracy in the detection of fraud. There are still persistent challenges like class imbalance, data privacy, and adaptive fraudulent behavior. The paper argues that effective fraud mitigation and prevention require more than algorithmic advancement. A multi-layered response integrating system, regulatory dimensions, and user awareness is still required to tackle and prevent fraudulent activities.

By Abhishek Mishra and Dr. Mahendra Pal Singh Yadav
In Volume: 15,Issue: 1
Title: The Role of Artificial Intelligence in Digital Transformation: opportunities, challenges and Future Directions

Abstract: Artificial Intelligence (AI) has emerged as a transformative force that is redefining the way organizations approach digital transformation. By enabling intelligent automation, advanced data analysis, predictive decision-making, and personalized customer experiences, AI has become a key driver of innovation and organizational competitiveness. Despite its growing adoption, organizations continue to face several challenges, including ethical concerns, data privacy issues, cybersecurity risks, workforce adaptation, and implementation costs. This study examines the role of Artificial Intelligence in digital transformation by synthesizing evidence from recent academic literature, industry reports, and credible institutional publications. The paper adopts a qualitative approach based on secondary sources to explore how AI contributes to organizational transformation across different sectors. The analysis highlights that successful digital transformation depends not only on technological adoption but also on organizational readiness, effective leadership, employee capabilities, and responsible governance. The study further discusses the opportunities created by AI, the barriers affecting its implementation, and the future directions that can support sustainable digital transformation. The findings provide valuable insights for researchers, business leaders, and policymakers seeking to understand the evolving relationship between Artificial Intelligence and digital transformation in the modern business environment.

By S.K.S. Yadav, Kavita
In Volume: 15,Issue: 1

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