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Title: Traditional Continuousness and Market Services: A Mixed-Method Field Study of Khadi Weaving Communities in Cumilla, Bangladesh

Abstract: A mixed-methods field study in Cumilla District, Bangladesh, from October 2025 to February 2026 studies Khadi manufacture and community well-being. It also illustrates global market entry issues. Primary data came from 360 semi-structured artisan interviews, 8 64-person focus groups, 300 household surveys from five upazillas, and 120 hours of participant observation. This study analyzed qualitative data (1,847 coded references, 24 nodes/6 themes) using NVivo 14 and evaluated quantitative dichotomous outcomes (well-being, market access, and GI awareness) using Fisher's Exact Test, One-Proportion Z-Test, Point-Biserial Correlation, McNemar's Test, and Cohen's Kappa (?=0.87).Major findings indicate that 71.4% of craftsmen experience emotional fulfillment in Khadi production, with present artists reporting superior well-being than former craftspeople (WHO-5 mean: 68.3 vs. 52.1; OR=4.82, p<0.001). GI certification increased average monthly wages 28.4% (BDT 8,450–10,850), however 62% are below the national living wage. Young people's engagement decreased from 42% (2010) to 18% (p<0.001) due to limited opportunities and a dismal income outlook (67%). Only 12% of people have access to global markets, and digital literacy highly corresponds with export activity (r_pb=0.42, p<0.001). These findings help the Craft-Centered Marketing Methodology (CCMM) balance market integration and cultural continuity utilizing the "Story-Value-Connection" (SVC) framework for sustainable Khadi growth.

By S.K.S. Yadav, Muhammad Mahboob Ali, Kiran
In Volume: 15,Issue: 1
Title: A Bibliometric Analysis of Women Entrepreneurship: Trends, Themes, and Global Perspectives

Abstract: Women entrepreneurs are the most rapidly expanding section of global entrepreneurship and have garnered significant attention from several scholars, particularly in recent years. Emerging entrepreneurship literature indicates that females contribute significantly to entrepreneurial activities and economic growth by generating new jobs and enhancing gross domestic product.This study presents a comprehensive bibliometric analysis based on data extracted from the Web of Science record to explore the key trends, themes, and contributions in women entrepreneurship research. Using VOS viewer, the study maps keyword co-occurrences, identifies prominent themes, and analyzes the geographical distribution of publications. Findings highlight critical intersections of gender, innovation, and sustainability in entrepreneurship, revealing emerging areas for future research and policy development to foster global inclusive ecosystems for women entrepreneurs.

By Deepak Kumar, Tamanna
In Volume: 15,Issue: 1
Title: The Dynamics of Broadcasting Law and Reality TV in India: Legal and Ethical Challenges

Abstract: In India, television reality programs have become a popular genre thanks to its relevant themes and lively content. But their quick expansion has spurred discussions about moral behavior, the effects on society, and legal issues. With an emphasis on reality television, this essay critically evaluates India's broadcasting laws and regulations, assessing how well they handle issues with participant exploitation, content manipulation, and cultural deterioration. The paper explores the legal framework that governs broadcasting in India, including the Broadcasting Content Complaints Council (BCCC) and the Cable Television Networks (Regulation) Act, 1995. It draws attention to the shortcomings of current legislation, which is vague in addressing the subtleties of reality programs and results in problems like manufactured narratives, participant psychological suffering, and transgressions of decency standards. These difficulties are highlighted by case studies of well-known programs like Bigg Boss, Indian Idol, and Roadies, which offer insights into the sociocultural ramifications of such programming. The study also identifies areas for improvement by contrasting India's broadcasting laws with international regulatory standards. Among the recommendations are the introduction of specific rules for reality television, the reinforcement of self-control systems, and the encouragement of media literacy among audiences. Reforming broadcasting laws in the digital age is essential, according to the report, which promotes a balanced strategy that protects the public interest, participant welfare, and creative freedom. By emphasizing the necessity of strong controls in India's changing media landscape, this study seeks to advance the conversation on media ethics and policy.

By Jyoti Rawat Lohiya, Sarika Tyagi
In Volume: 15,Issue: 1
Title: Financial Performance Evaluation of NSE AND BSE: A Comparative Assessment of Revenue Structure, Operating Efficiency, and Profitability (2020–2025)

Abstract: Stock exchanges play a crucial role in today’s financial systems by providing platforms for raising capital, enhancing market liquidity, and fostering economic growth. The National Stock Exchange of India Limited (NSE) and BSE Limited (BSE) in India have witnessed a sea change in the last decade due to technological advancements, regulatory reforms and increasing retail participation. They are regulated in the same way but differ in their revenue models, operating efficiencies and profitability. The present study has made a comparative analysis of the financial performance of NSE & BSE for the period 2020-2025 with the help of secondary data collected from the annual reports & financial statements. Various approaches such as trend analysis and comparative ratio analysis are studied for key performance indicators such as revenue growth, operating margin, and return on equity. Initial results show NSE is operationally more efficient and profitable mainly due to its dominance in the equity derivatives and technology-based product market. By contrast, BSE has focused on innovations in SME listings and mutual fund platforms, but its scale is small. This research adds to the literature on financial market infrastructure by providing insight to regulators, investors and researchers.

By Shamshad Khan, Arvind Kumar Yadav
In Volume: 15,Issue: 1
Title: Chanakya Niti in the Digital Age: A Strategic Approach to Employee Stress Management in IT Sector

Abstract: Purpose: The current research paper analyzes that in IT sector, how strategic practices based on Chanakya Niti influence stress management in the National Capital Region (NCR). The paper signifies the importance of classical strategic wisdom in the contemporary organizational setting in reaction to the increasing stress at the workplace precipitated by the technological demands and competitive work environment. Methodology: A cross sectional and quantitative method was applied in this study. For data collection purpose, primary source like questionnaire was disseminated to gathered the significant information from 400 respondents which were utilized for statistical tests application as per the suitability of hypothesis. For assess the relations and check the effect of variables in this study, correlation and regression analysis were applied. Findings: The results show that the strategic practices of Chanakya Niti are moderately implemented in IT organizations, and employee stress management is moderate, and the issue of burnout is still apparent. The correlation analysis has revealed that strategic practices and employee stress management have a strong positive relationship. Moreover, regression analysis proved that the practices based on Chanakya Niti have a statistically direct relation with the stress management of employees. Practical Implications: The study shows that the old strategic concepts such as ethical governance, strategic foresight, emotional intelligence, and disciplined leadership can be applied to the new management practices by companies to benefit. Nonetheless, the practices must be supplemented with more extensive employee well-being programs, and supportive workplace policies. Originality/Value: It offers a testimony on the applicability of traditional Indian strategic wisdom to the contemporary workplace issues, especially in managing employee stress in the IT industry.

By Shreya Panwar, Shivani Gupta
In Volume: 15,Issue: 1
Title: The Dynamics of Broadcasting Law and Reality TV in India: Legal and Ethical Challenges

Abstract: In India, television reality programs have become a popular genre thanks to its relevant themes and lively content. But their quick expansion has spurred discussions about moral behavior, the effects on society, and legal issues. With an emphasis on reality television, this essay critically evaluates India's broadcasting laws and regulations, assessing how well they handle issues with participant exploitation, content manipulation, and cultural deterioration. The paper explores the legal framework that governs broadcasting in India, including the Broadcasting Content Complaints Council (BCCC) and the Cable Television Networks (Regulation) Act, 1995. It draws attention to the shortcomings of current legislation, which is vague in addressing the subtleties of reality programs and results in problems like manufactured narratives, participant psychological suffering, and transgressions of decency standards. These difficulties are highlighted by case studies of well-known programs like Bigg Boss, Indian Idol, and Roadies, which offer insights into the sociocultural ramifications of such programming. The study also identifies areas for improvement by contrasting India's broadcasting laws with international regulatory standards. Among the recommendations are the introduction of specific rules for reality television, the reinforcement of self-control systems, and the encouragement of media literacy among audiences. Reforming broadcasting laws in the digital age is essential, according to the report, which promotes a balanced strategy that protects the public interest, participant welfare, and creative freedom. By emphasizing the necessity of strong controls in India's changing media landscape, this study seeks to advance the conversation on media ethics and policy.

By Jyoti Rawat Lohiya, Sarika Tyagi
In Volume: 15,Issue: 1

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