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Title: Digital Payment Adoption and Its Influence on Consumer Behaviour: Evidence from Meerut District

Abstract: Digital evolution of payment services has been a crucial and evolving trend that has been witnessed in the Indian financial market. Technological advancement, government support, and a rise in smartphone devices have encouraged people to opt for more digital means of transferring money and changing the structure of financial and money markets. This paper attempts to provide an empirical analysis of how consumer behavior is shaped by the evolving nature of digital payment services, especially in Meerut districts of Meerut, a Tier-2 city that constitutes a mix of both urban and semi-urban class consumer crowd. This paper attempts to provide an empirical analysis of how consumer behavior is shaped through a structured questionnaire covering a sample size of 100 people and employed statistical methods for hypothesis testing and analysis. Findings show that demographic characteristics are not a significant factor in changes in consumer expenditure behavior and shape and are shaped by aspects such as trust, ease of convenience, and perceived usefulness of services. Additionally, it was found that ease of services of digital payment further contributes to an improvement in consumer satisfaction levels.

By S.K.S. Yadav, Samreen Khan
In Volume: 14,Issue: 2
Title: Military Presence of United States in Korean Peninsula Conflict and Intensification of Nuclear Development Programme by North Korea

Abstract: In the last decades, the Korean Peninsula has remained a region of constant political conflict and worrisome instability. In recent times, the tension between North and South Koreas has gathered momentum following North Korea’s nuclear development programmes and subsequent display of military prowess by both Koreas in a fashion that is characteristic of arms race of the Cold War era. The United States has wielded into the situation in the Peninsula to the effect of ending the catastrophic nuclearization. This has ballooned the historical conflict between the United States and North Korea. The paper examines Military Presence of United States in Korean Peninsula Conflict and Intensification of Nuclear Development Programme by North Korea, in order to ascertain if the continuous military presence of United States in the Korean Peninsula as sustained by Biden’s Presidency contributes to the intensification of catastrophic nuclear weapons development programme by North Korea. The study adopted the ’Realist Theory’ as its anchor blue-print in a pragmatic effort to explain why the engagement between the two states remain largely hostile. The study adopted content analysis for the purpose of analyzing documented materials generated through secondary sources of data collection as well as the qualitative method of data analysis. The findings show the serial and catastrophic worsening of United States and North Korea conflict with the unabated military presence of United States in Korean Peninsula and how it has intensified nuclear development programme by North Korea. Recommendations were proffered along these findings as follows, the need for reduction in the high military presence of the US in Korean Peninsula which the government of North Korea perceived as a threat to the national security of North Korea. The facts shows that North Korea will continue to feel threatened so long as the US heavy military remain in the Korean Peninsula.

By Fortunetus Izuchukwu Oguwuike
In Volume: 14,Issue: 2
Title: Attitudinal and Contextual Barriers to Green Product Adoption among Educators and Administration: A Case Study of Educational Institutions in Meerut

Abstract: This study investigates the perceived barriers hindering the adoption of green products within the educational ecosystem of Meerut, India, specifically adopting an institutional perspective. Recognizing educational institutions as crucial agents for promoting sustainability, the research aims to identify the structural, procedural, and normative impediments faced by schools, colleges, and universities in transitioning towards environmentally preferable goods and services. Utilizing a qualitative approach, data was gathered from secondary sources, through online mode and focus group discussions with key institutional stakeholders, including administrators, and faculty members in Meerut. The analysis reveals a complex interplay of perceived barriers operating at multiple institutional levels. Key impediments identified include: 1) Economic Constraints: Predominant concerns regarding the higher initial costs, green products and stringent, inflexible budgetary allocations; 2) Structural & Procedural Hurdles: Lack of clear institutional green procurement policies, cumbersome bureaucratic approval processes, and limited access to reliable suppliers/vendors offering certified green alternatives; 3) Behavioral & Awareness Factors: Insufficient institutional commitment and leadership prioritization, resistance to changing established procurement habits, and a lack of awareness or training among institution stakeholders regarding the benefits and availability of green options. The findings emphasize that overcoming these barriers requires targeted intervention sat the institutional level, including the formulation of supportive green procurement policies, dedicated budgetary provisions, streamlined processes, capacity building, and fostering a stronger organizational culture of sustainability.

By S.K.S. Yadav, Avika Baliyan
In Volume: 14,Issue: 2
Title: Comparative Analysis of Risk Management Strategies for Non-Performing Assets: A Case Study of SBI and ICICI Bank in India

Abstract: This study examines the differential approach to risk management strategies concerning Non-Performing Assets (NPA) within India's two foremost banks – the Indian Public Sector Bank, State Bank of India (SBI) and the Indian Private Sector Bank, ICICI Bank. While comparing the two banks, using a mixed-method approach, the research combines quantitative analysis of trends in financial indicators (Gross and Net NPA ratios, Provision Coverage Ratio and Return on Assets) and a qualitative analysis of credit appraisal and monitoring and recovery frameworks. Data from 2010-2025 were taken from RBI publications, annual reports and credible academic studies, so there was authenticity and reliability of data. Findings show that SBI's recovery centered reforms such as better provisioning (PCR increase from 70.88% to 75%), restructuring under Insolvency and Bankruptcy Code (IBC) and improved post-sanction monitoring have led to a reduction in Gross NPAs by 47% and significant improvement in profitability (ROA increased from 0.48% to 1.1%). On the other hand , ICICI Bank's proactive and technology-driven risk model, with AI-driven early warning systems, digitised credit scoring and stringent underwriting, regularly maintained low NPAs (down from 3.05% to 1.67%) and enhanced profitability (ROA doubling to 2.0%). Correlation study reports we see that there is a very strong inverse relationship between NPAs, provisioning, Net NPA ratio and profitability (r approx –0.9) which means as NPAs and provisioning go up Net NPA ratio and profitability goes down. This is proof that what we put in place for credit assessment, early identification and recovery does in fact directly improve banks’ performance. We found out that what made SBI successful was its recovery and restructurizing which made ICICI’s success was in prevention and technology based monitoring. Also brought to light is the fact that what is key in the Indian banking system is the integration between AI, data analysis and good governance which banks use in risk management and in the end in the maintenance of asset quality in a sustainable way.

By Achintya Kumar Gupta, Narendra Pal Singh
In Volume: 14,Issue: 2
Title: Redefining Trade Relations: The Effect of Atmanirbhar Bharat on India’s Imports and Exports with China

Abstract: This research explores the impact of India's Atmanirbhar Bharat (Self-Reliant India) policy on its trade relations with China, emphasising their role in global supply chains. It analyses changes in trade patterns, import dependency, export results, and sectoral shifts since the policy's 2020 implementation. By combining quantitative data with qualitative evaluations, the study reveals that the Atmanirbhar Bharat initiative has introduced strategic measures for import substitution, supply chain diversification, and domestic industry support, focusing on enhancing local manufacturing, technological innovation, and entrepreneurship. The study highlights India's structural trade imbalances with China, driven by its significant demand for intermediate goods and capital equipment crucial for manufacturing. This dependence poses challenges to India's self-reliance and complicates trade relations in a globalised economy. The paper offers policy recommendations to enhance trade resilience and competitiveness against Chinese imports, including investing in infrastructure, promoting research and development, and forming strategic international partnerships to mitigate trade imbalances and support sustainable growth.

By Arvind Kumar Yadav, Nitin Kumar
In Volume: 14,Issue: 2
Title: Impact Assessment of Rural Credit Mechanisms on Agricultural Growth and Livelihood Improvement

Abstract: Rural credit plays a crucial role in promoting agricultural growth and improving the livelihoods of rural households in developing economies, particularly in India. This research paper evaluates the impact of various rural credit mechanisms, including institutional finance, cooperative credit, microfinance, and government-sponsored schemes, on agricultural productivity and livelihood enhancement. Using secondary data from national surveys, published research, and policy documents, the study highlights how access to affordable and timely credit facilitates technological adoption, crop diversification, employment generation, income growth, and poverty reduction. The findings indicate that institutional credit significantly contributes to agricultural productivity and livelihood security. However, challenges such as regional imbalances, procedural complexities, and rising indebtedness remain. The study concludes with policy recommendations to strengthen rural credit delivery systems and ensure sustainable and inclusive rural development.

By Imran Ahmed, Arvind Kumar Yadav
In Volume: 14,Issue: 2

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