Supply Chain Management of Tomato - A Case Study of Prayagraj District

Author:Kailash Chandra Yadav*, Nitesh Maurya, Noorul Islam,Pankaj Kumar Yadav

Abstract:
The study was conducted to find out the existing supply chain, their problem and cost of Tomato in Prayagraj District of Uttar Pradesh from Producer to consumer. It was found that in Prayagraj, there are mostly four types of supply chain of Tomato depending on the type of Producer. 1st (Producer -> Consumer), 2nd( Producer ->Retailer -> Consumer ), 3rd (Producer -> Wholesaler -> Retailer -> Consumer) and 4th (Producer ->Commission agent -> Wholesaler -> Retailer -> Consumer ). The producer share was highest in the 1st channel where he received 70.10% of the total produce, followed by channel 2nd with 30.65%, 3rd channel with 20.15%, 4th channel with 17.87% of share. Consequently, the consumer got maximum benefit in the 1st channel. It was also found that producer suffer with inadequate infrastructure which includes reachable and affordable transportation facility, Marketing and lack of advancement in processing technology of tomato resulting in huge loss of the produce.

Keywords:Tomato, Supply Chain Management, Producer, Wholesaler, Retailer, Consumer.

DOI:

International Journal of Trade & Commerce (Vol: 11 Issue:2)