A Study on the status of Women Entrepreneurship in the ECommerce Sector in India

Author:S.K.S. Yadava*, Arushi Jain

Abstract:
In this emerging world, women entrepreneurship is gaining importance as it helps in achieving growth and development of the country. ECommerce sector has shown a remarkable growth in the past few years and provided a desirable environment for the women entrepreneurs to show their talent, creativity etc. and transform their ideas into reality. Hence, the E-Commerce sector has provided many opportunities to the women entrepreneurs and also created employment opportunities for them. Though E-Commerce sector has a positive impact on Women Entrepreneurship but also women entrepreneurs have to face lot of hurdles and challenges while doing online business. Therefore, Government and Non-Government financial institutions started several funding programmes and training initiatives to motivate women entrepreneurs. This paper highlights the concept and need of Women Entrepreneurship and also describes the importance of E-Commerce sector. It explores the motivational factors of E-Commerce sector and the successful online women entrepreneurs. This paper also discussed the financial schemes introduced by the Government to promote Women Entrepreneurship.

Keywords:Women Entrepreneurship, E-Commerce Sector, Motivating Factors, Financial Schemes.

DOI:

International Journal of Trade & Commerce (Vol: 11 Issue:2)