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Title: Gender Based Violence and Its Impact on the Society

Abstract: Gender-based violence (GBV) is a pervasive global issue that affects individuals across all demographics, but disproportionately impacts women and girls. This abstract examines the multifaceted nature of GBV, encompassing various forms such as physical, sexual, psychological, and economic violence. Using a socio-ecological framework, it explores the complex interplay of individual, relational, community, and societal factors that contribute to the perpetuation of GBV. Furthermore, the abstract delves into the profound consequences of GBV on individuals and society at large. Beyond the immediate physical and psychological trauma experienced by survivors, GBV perpetuates cycles of poverty, hinders economic development, and undermines social cohesion. It exacerbates existing inequalities and impedes progress towards gender equality and women's empowerment. Drawing on empirical evidence and theoretical frameworks, this paper underscores the urgent need for comprehensive, multi-sectoral approaches to address GBV effectively. Such approaches should encompass prevention, intervention, and response strategies that engage diverse stakeholders, including governments, civil society organizations, communities, and individuals. Moreover, efforts to combat GBV must be underpinned by a commitment to challenging harmful gender norms, promoting human rights, and fostering gender-equitable societies. By shedding light on the pervasive nature and far-reaching impacts of GBV, this abstract seeks to inform policy, advocacy, and programming efforts aimed at eradicating this grave violation of human rights and fostering a more just and equitable society for all.

By Faraha, Nazia Ansari
In Volume: 14,Issue: 1
Title: A Critical Review on Financial, Developmental and Supervisory Role of NABARD: With Special Reference to Functions of its Management Bodies

Abstract: National Bank for Agriculture and Rural Development (NABARD) formed in 1982 on 12th July is India's leading agricultural finance and rural development institution. This paper critically examines NABARD's development, financing, and supervisory roles with particular reference to the operations of its organizational hierarchies. NABARD performs as a support system for rural banking organizations' refinancing, financial inclusion, financing infrastructure operations, and promoting capacity-building schemes such as Self-Help Groups (SHGs), Farmer Producer Organizations (FPOs), and Primary Agricultural Credit Societies (PACS). Its departments such as Financial Inclusion and Development, Infrastructure and Development, and Supervision allow NABARD to support rural credit infrastructure and policy adherence. This paper assesses the performance of NABARD in rural development, climate resilient farming, and inclusive growth. Imbalanced credit flow to regions, over-reliance on government support, weak digital connectivity, and congruence of youth training skills remain issues despite these advancements. Despite these issues, NABARD remains a powerful instrument of sustainable rural development and farm advancement in India. This paper thus concludes the relevance of policy reforms, technology adoption, and greater autonomy to improve NABARD's long-term performance.

By Saumya Rai, Dinesh Kumar Tiwari
In Volume: 14,Issue: 1
Title: The Role of Social Media Marketing Strategies in Promoting Uttarakhand Tourism

Abstract: This study explores the role of Social Media Marketing Strategies (SMMSs) in promoting tourism in the Indian state of Uttarakhand. With the rise of digital platforms such as Instagram, Facebook, YouTube, and WhatsApp, social media has become a pivotal tool for destination branding, customer engagement, and tourism outreach. The research adopts a qualitative, descriptive design and relies solely on secondary data, including academic literature, government tourism reports, and digital platform analytics. The paper identifies key determinants of successful social media marketing in tourism content quality, user-generated content, influencer marketing, real-time engagement, and platform-specific strategies. Uttarakhand's current digital efforts are largely focused on basic visual content, with limited use of advanced engagement tools like Social CRM or influencer-led campaigns. It critically evaluates the current approach using a SWOT analysis framework and identifies both achievements and gaps in platform utilisation, content localisation, and targeted advertising. This evaluation provides detailed recommendations to improve digital outreach, including platform diversification, technological innovation, regional inclusion, and sustainable tourism promotion. The findings suggest that while Uttarakhand has made significant progress in digital tourism marketing, an integrated and adaptive strategy is essential to achieve long-term success in an increasingly competitive and dynamic tourism landscape. The research concludes by offering practical recommendations, including developing multilingual content, deeper influencer collaboration, improved feedback mechanisms, and benchmarking against digitally mature tourism states. These strategies can help Uttarakhand maximise its tourism potential by aligning digital marketing practices with evolving traveller behaviours.

By Vijendra Kumar, Bushra Mateen
In Volume: 14,Issue: 1
Title: Voluntary Disclosure Practices in Jordan: Exploring the Key Drivers and Implications

Abstract: This study aims to measure the impact of the level of voluntary disclosure transparency on improving the quality of published financial reports in Jordanian business enterprises during the year 2024. The study adopted a combination of the inductive and positive approaches by extrapolating previous research and studies on voluntary disclosure and using the positive approach to analyze the quantity and quality of information disclosed in financial reports. To achieve the study’s objectives, a model for measuring the level of voluntary disclosure was developed based on models previously used in studies conducted in environments similar to the Jordanian context. This model includes 134 elements encompassing strategic, financial, and non-financial information, with the aim of assessing the impact of these components on improving financial report quality. The study defines report quality in terms of the ability of disclosed information to influence the decision-making process of report users within the research population, which consists of publicly listed companies on the Amman Stock Exchange. Additionally, the study sought to analyze the relationship between several variables—board independence, family ownership percentage, audit committees, and international exposure—and the level of voluntary accounting disclosure. The research sample consisted of 20 publicly listed companies on the Amman Stock Exchange, selected based on specific criteria that serve and contribute to achieving the study’s objectives. The results revealed a statistically significant positive correlation between board independence, international exposure, audit committees, audit firm size, company size, and company performance and the level of voluntary disclosure transparency. Furthermore, the study found a statistically significant negative correlation between the percentage of family ownership in Jordanian public shareholding companies and the level of voluntary disclosure in financial reports.

By Alaa Mohamad Malo Alain
In Volume: 14,Issue: 1
Title: Study on Investment Pattern of Salaried Class People with Special Reference to Dehradun City

Abstract: Investment patterns among salaried individuals are influenced by various factors, including income levels, financial awareness, risk appetite, and socio-economic conditions. This study aims to analyze the investment preferences of salaried professionals in Dehradun, focusing on their choice of financial instruments such as fixed deposits, mutual funds, stocks, insurance, and real estate. The research examines the factors affecting investment decisions, including risk tolerance, savings behavior, tax benefits, and long-term financial goals. A structured survey was conducted among salaried individuals from diverse professional backgrounds to gather primary data. The findings reveal a preference for low-risk investment options, with a significant inclination toward fixed deposits and insurance, while younger investors show a growing interest in mutual funds and equity markets. The study also highlights the role of financial literacy in shaping investment behavior. The insights from this research can help financial institutions, policymakers, and advisors tailor investment solutions that align with the financial goals of salaried individuals in Dehradun. Additionally, the study underscores the need for enhanced financial education programs to encourage informed investment decisions.

By Pankaj Kumar, Subhash Chandra
In Volume: 14,Issue: 1
Title: An Analytical Study of Impact of Merger and Acquisition on the Financial Performance of Selected Indian Banks

Abstract: This research paper compares pre-merger financial performance of selected public sector banks with that of post-merger financial performance. The financial performance is measured by nine different variables that are business per employee (BPE), profit per employee (PPE), net interest margin (NIM), return on assets (ROA), return on equity (ROE), CASA ratio, capital adequacy ratio (CAD), gross non-performing asset(GNPA) and earning per share (EPS). The research is purely based on data collected from annual reports of selected banks. This data is analyzed by using paired t-test and the two tailed significance value is taken for hypothesis testing. The study found a negative impact of merger on financial performance of State Bank of India. While the financial performance of Bank of Baroda, Punjab National Bank, Canara Bank, Union Bank of India and Indian Bank more or less improved post-merger. All the banks except SBI showed a better utilization of human resource as the business per employee is increased significantly. Only Union Bank of India showed improvement in profit per employee variable and return one quity. Net interest margin of four banks namely Bank of Baroda, Canara Bank, Punjab National Bank and Union Bank of India improved post-merger. It is observed that overall funding cost benefits that are measured by CASA ratio is seen in State bank of India and Indian Bank. The capital adequacy ratio increased in case of Indian Bank, Punjab National Bank and Union Bank of India. No major benefit of merger is seen on gross NPA except in case of Canara Bank. Earnings per share of all six banks did not show any significant impact of merger.

By Deepak Verma, Manoj Kumar Agarwal
In Volume: 14,Issue: 1